Download Cultivating Diversity in Fundraising (The AFP/Wiley Fund by Janice Gow Pettey PDF

By Janice Gow Pettey

a tremendous roadmap for fundraising in contemporary multicultural communities

elevating cash in brand new various groups is a turning out to be problem for fundraisers and philanthropists, requiring considerate suggestions, profitable collaborations, and a deferential knowing of people's differences.

during this groundbreaking new ebook, the writer examines brand new 4 significant ethnic groups-African American, Asian American, Hispanic/Latino, and local American-in phrases in their various histories, traditions, and motivations, after which applies this knowledge to the confirmed parts of profitable fundraising. the result's a well timed and demanding examine how fundraisers can use an knowing of ethnic variations to create a colourful and balanced nonprofit heart via either person and collective efforts.

In transparent, easy-to-understand language, Cultivating variety in Fundraising solutions the subsequent severe questions:
* who're various donors?
* What are their charitable traditions and interests?
* What fundraising equipment might be winning in different communities?
* What can fundraisers do to incorporate extra range in fundraising efforts?

Designed as a consultant to fundraising in addition to a strategic replace for latest fundraisers, this ebook could be required examining for an individual operating in modern-day nonprofit sector.

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