Brittany bargains a great instance of a French sector that after attracted a definite cultivated elite of commute connoisseurs yet within which extra renowned tourism built rather early within the 20th century. it really is as a result a strategic selection as a case examine of a few of the strategies linked to the emergence of mass tourism, and the results of this sort of tourism improvement on neighborhood populations. Efforts to package deal Breton cultural distinction within the past due 19th and early 20th centuries marked an important strengthen in history tourism, and a departure from what's regularly appeared to be a French intolerance of cultural range inside its borders. This examine explores the capacity through which key actors - center category institutions, companies, governmental our bodies, cultural intermediaries - pursued vacationer improvement within the sector and the impression this had on Breton cultural id. Chapters are prepared thematically and view the increase of rural tourism in France and the protection, demonstrate, and enactment of Breton tradition in its such a lot noticeable destinations: the usual panorama of Brittany, Breton costume, early historical past gala's and spiritual Pardons. the ultimate bankruptcy explores the staging of Breton tradition on the Paris World's reasonable of 1937 and the roots of state-sponsored mass tourism. past these attracted to the historical past of French tourism, this examine can also be valuable to historians and social scientists thinking about realizing the dynamics curious about the emergence of mass tourism, its motives and outcomes particularly locales within the current in addition to within the past.