Download Strategic Political Communication: Rethinking Social by Karen S. Johnson-Cartee,Gary A. Copeland PDF

By Karen S. Johnson-Cartee,Gary A. Copeland

To develop into a winning political communicator (and a savvy political consumer), it really is necessary to be aware of the weather of social effect, what works, and why. Strategic Political Communication presents an creation to persuasion, social impact, and propaganda strategies, concentrating on political verbal exchange. This wealthy, well-documented paintings appears on the strength of language, the significance of concentrating on a selected viewers, and the importance of interpersonal relationships, between different key concerns. It extra examines propaganda as a way to know the way communicators can most sensible workout impression in modern society.

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