Download The Brand IDEA: Managing Nonprofit Brands with Integrity, by Nathalie Laidler-Kylander,Julia Shepard Stenzel PDF

By Nathalie Laidler-Kylander,Julia Shepard Stenzel

Offering a brand new framework for nonprofit model administration, this e-book offers the logo suggestion (Integrity, Democracy, and Affinity). The framework eschews conventional, superseded model tenets of keep watch over and festival mostly followed from the personal quarter, in prefer of a strategic technique headquartered at the challenge and according to a participatory technique, shared values, and the advance of key partnerships. the consequences are nonprofit manufacturers that create organizational solidarity and generate belief that allows you to construct capability and force social influence. The e-book explores intimately how nonprofit corporations world wide are constructing and imposing new methods of puzzling over and coping with their organizational brands.

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