Download Favored Flowers: Culture and Economy in a Global System by Catherine Ziegler PDF

By Catherine Ziegler

Billions of fresh-cut plants are flown into the USA each year, permitting american citizens to choose between a huge array of blooms whatever the season. Favored Flowers is a full of life research of the global construction and distribution of fresh-cut plants and their intake within the manhattan metropolitan quarter. In an ethnography choked with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical platforms, Catherine Ziegler unravels the industrial and cultural strands of the worldwide flower industry. She presents an historic review of the improvement of the minimize flower in manhattan from the overdue 19th century to 1970, and directly to its final transformation from a family to a world undefined. As she issues out, minimize plants serve no utilitarian goal; relatively, they sign shoppers’ social and cultural judgements approximately expressing love, mourning, prestige, and id. Ziegler indicates how shopper habit and offerings have replaced over the years and the way they're formed by way of the media, by means of the categories of accessible vegetation, and via flower retailing.

Ziegler interviewed greater than 250 humans as she plants alongside the total size of the commodity chain, from cuttings in Europe and Latin the US to vases in and round long island. She examines the day-by-day stories of flower growers within the Netherlands and Ecuador, major exporters of plants to the USA. fundamental concentration, although, is on others within the commodity chain: exporters, importers, wholesalers, and outlets. She follows their actions as they reply to altering festival, provide, and customer habit in a marketplace characterised by way of possibility, volatility, and imperfect wisdom. via tracing adjustments within the wholesale and retail structures, she indicates the new improvement of 2 complementary commodity chains in long island and the USA quite often. One ends up in a high-end luxurious marketplace served through distinctiveness florists and architects, and the opposite to a lower-priced mass industry served via chain groceries, nook delis, and retail superstores.

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