Download Responsible Communication: Wie Sie von PR und by Gabriele Faber-Wiener PDF
By Gabriele Faber-Wiener
Dies ist Kern dieses Buches. Es setzt sich mit den Voraussetzungen für glaubwürdige Kommunikation zusammen, untersucht die Praxis der PR und CSR-Kommunikation auf ihre Glaubwürdigkeit hin und entwickelt ein neues Konzept, das die Verantwortung der Kommunikatoren ausdehnt: weg von einer zumeist eindimensionalen Positiv-Kommunikation, hin zum offenen und selbstkritischen Diskurs.Responsible communique heißt: Sie handeln und kommunizieren: ausgewogen - selbstkritisch - ethik-basiert - dialogischNur dann ist Glaubwürdigkeit gewährleistet – frei nach der Devise „Verantwortung heißt Antwort geben“
Read or Download Responsible Communication: Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen (German Edition) PDF
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