Download Strategic Pricing for the Arts by Michael Rushton PDF

By Michael Rushton

With approximately half all income for non-profit arts businesses within the usa coming from earned revenue instead of donations and kingdom investment, the problem of pricing is paramount to good fortune within the arts undefined, but pricing isn't really coated in any current textbooks. How may still costs fluctuate among traditional and top rate seating? How a lot of a coupon in admission will be provided via club or season subscription? whilst does it make experience to companion with companies to provide discounts?


Arts managers, even if operating within the acting arts, museums or gala's, and even if within the advertisement, non-profit, or country quarter, have the desire to make expert judgements at the costs they set. This available textual content presents the 1st concise, functional, non-technical advisor for atmosphere costs within the arts undefined.


Offering a pragmatic creation to pricing, this ebook is ideally fitted to scholars learning arts administration /administration in addition to new managers operating within the inventive and cultural industries.

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