How did Accor, Cendant, selection lodges foreign, Marriott, and Hilton develop into the most important lodge chains within the world—and what recommendations will they use to proceed their growth?

This first-of-its-kind textbook offers a balanced assessment of the speculation and perform of inn chains’ development suggestions. It explains in-depth how and why the most important world wide resort chains completed dominant foreign prestige and exhibits how you can forecast destiny advancements. actual foreign examples in each bankruptcy deliver theoretical recommendations into sharp concentration.

The development concepts of resort Chains: top Practices by way of major businesses is produced from 13 chapters, each one divided into components. the 1st half units forth the speculation in the back of an immense element of development approach. the second one a part of every one bankruptcy brings those theoretical arguments to lifestyles with particular case examples. for instance, within the bankruptcy on franchising, the 10 greatest inn franchise companies on the earth are mentioned in detail—including their real charges and the way they functionality, with important observation on every one. This layout, designed with educators’ wishes in brain, is constant in the course of the textual content. Charts, tables, and figures make advanced info effortless to entry and understand.

The development techniques of inn Chains: most sensible Practices by means of top businesses examines:

• the query of diversification vs. specialization
• vertical, horizontal, and diagonal integration
• acquisitions, mergers, and strategic alliances
• franchise contracts, administration contracts, leaseholds, and ownership
• branding and globalization
• why eu chains frequently extend through estate acquisitions and leases whereas such a lot American chains favor administration contracts and franchising

Packed with info but written in language that scholars and hospitality executives can comprehend, this precise, entire textbook merits a spot in each teaching/training/professional library.